Tuesday, July 19, 2011

Helvetica Neue

This is my absolute favorite font.  It's so pretty.  It's sexy.  It's thin.  I would compare this font to a top shelf margarita on a hot summer day!  In fact, this is one of the fonts that I use in my logo.  See?

Since this is a thin font, it can be seen as feminine, luxurious and/or modern.  This would be fitting for a woman's brand or product, but with the right colors, imagery and words, this can be masculine as well. 

Here are a few examples of where this font was used.

 credits 1 2 3 4

So, what's your favorite font and why?

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